An Advocacy

Let’s start this by asking someone residing in metropolitan areas in the country such as Manila, Davao or Cebu if they know anything about the city of Baybay. Well, you know the answer and it’s undeniable. Baybay isn’t really popular and common to many. Unsurprisingly, some people doesn’t even know that Baybay is an existing Philippine city.

That is the reason why Alden Escabarte established Discover Baybay City. It all started as his baby project on 19 November 2011 whose core purpose is to build an online community for the residents of Baybay City and potential visitors where they can engage and interact on the latest news, events and happenings in the city. Alden legs up for his hometown’s tourism industry by introducing the city online through blogging and social media.

River trekking at Pangasugan River

Influence in Numbers

Despite the fact that Baybay is just a small city, its online presence is influential in the region. The 5-year old online community is the first and only city-centric blog in Baybay with 20,409+ all-time hits* since January 2017. Its social media platforms are unrivaled with high audience reach and engagement rate, taking pride of having 24,000+ organic followers on Facebook* and 1,500+ organic followers on its newly-created Instagram*  account. Over the years, through Alden’s commitment in redefining Baybay City’s tourism industry, it is now the most influential online community in the city. *as of 06/20/2017

16,000 Blossoms at Lintaon Peak


Lintaon Peak, an emerging tourist destination in Eastern Visayas has gained its popularity recently from Discover Baybay City through his consistent online marketing and promotions. As Alden wandered around the city and its countryside, he knew ultimately that Baybay has still a lot of things awaiting to be discovered or explored.

Alden as a Resource Speaker about blogging at Eastern Visayas State University – Ormoc City

In Good Company

The blog’s content and reach are the reasons why Alden has worked with different companies and organizations not just limited to Eastern Visayas but across the country. 


It is the only partner blog for Cebu Pacific Air (Ormoc-Cebu Operations) and supported by the Baybay Tourism and Investment Promotions Office (BTIPO) through full assistance in different site tours in the city and various tourism-related projects.

Seminar on “Effective Norms of Blogging”
23 March 2017 – Keynote Speaker
Eastern Visayas State University – Ormoc City

Valentine’s Event: “Love is a Work of Heart”
14 February 2017 – Executive Producer
Origami Center, Ormoc City

Taboan Expo: Food & Lifestyle Nightmarket
19-23 December 2016 – Executive Producer
Ormoc City Plaza Quadrangle

Baybay City Tourism Promotional Video
9 December 2016 – Executive Producer
Baybay City

Gugma Muzika: Summer Battle of the Bands
March 2013 – Producer
Baybay City Gymnasium


Alden co-founded the Leyte-centric blogging organization, the Discover Leyte Society in September 2016. In just few months, DLS made strong ripples after producing several events in the region such as ‘Taboan Expo Food & Lifestyle Nightmarket’ in Ormoc City. DLS has more than 12,000+ organic followers on Facebook. (as of 06/22/2017)

As seen on



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